Mass Returns on the Worst 11.11: 80% Return Rate for Every 100 Items Sold, Crushing Sales Figures

This year's Double 11 shopping festival was the worst for small and medium-sized merchants, with those ranked in the top 20% barely making a profit. Several merchants on Taobao and JD.com revealed that during Double 11, some only earned as little as 350 RMB, with the highest earning only 1200 RMB. ($164)
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